Selected Work
Problems I've helped solve
Every case study below is drawn from real analytical work and anonymized — company names, client names, and exact figures are removed or generalized.
Decision Analysis
Should You Trust the AI?
Turning an automated system's outputs into a go/no-go metric — and finding the real risk wasn't where anyone was looking.
Monthly Strategy & Analytics
Your Customer Went Quiet, and Nobody Noticed
Support tickets only tell you who's complaining. This tracked who was quietly leaving instead.
Executive Dashboard
The Number Everyone Trusted Was Wrong by Days
A metric had been reported for months. Nobody had checked what it actually measured.
Business Health Check
If You Can't Measure Usage, You're Under-Billing
A quick patch would have logged some of the data. The business needed all of it.
Monthly Strategy & Analytics
Segment First, Then Spend
Not every customer — or every channel — is worth the same acquisition dollar.
Decision Analysis
Finding the Right Price, and the Right Market
Pricing wasn't the real question. Where to compete, and who to compete for, was.